Everything is dry in the winter, including your hair. As any professional will tell you, the solution starts in the shower. To find out the best way to moisturize my hair, I did an extensive search for the best moisturizing shampoo formulas. Looking at both drugstore and luxury brands, I tested to see which ones could transform my moisture-starved hair into something silky, shiny, and soft but not limp. Read on for the ones I loved, the ones I could do without, and the one that was the absolute best — and didn’t even require conditioner.
The 10 best moisturizing shampoo in uk 2021
We rounded up the best expert-backed, top-rated moisturizing shampoos on the market. We promise your dry hair will look healthier in no time.
1. Frizz Ease Daily Nourishment Shampoo
This John Frieda shampoo formulated to fight frizz moisturized so well in GH Beauty Lab testing that testers were tempted to skip conditioner. One felt she “could already tell a significant change in my hair texture for the better.” Another said that she only needed a small amount to cleanse her long hair.
2. Nutritive Solutions Daily Moisture Shampooz
The refreshing Dove formula and its matching conditioner also topped the GH Beauty Lab’s hydrating shampoos test: It was by far the tester favorite, with 100% stating they would continue using it. These rated best for leaving hair clean and easy to style. “The effects were wondrous,” a fan raved. “My hair was fantastic — brushable, silky and flowing.”
3. Malin + Goetz Moisturizing Shampoo
Masami Hosono, creative director of the gender-neutral East Village hair salon Vacancy Project, told us about Malin + Goetz’s Moisturizing Shampoo. She uses the shampoo in her salon and has been a fan of the brand for years. “I’ve been using Malin + Goetz for a really long time — like eight years — at work,” she says. “We only use the Moisturizing Shampoo and the Cilantro Conditioner.” According to Hosono, the shampoo works well for all hair textures, “curly to straight, thick or thin.” Despite its being sulfate free, it’s still “very foamy” — though Hosono adds that she “doesn’t really care that much” about whether a shampoo is sulfate free. “I like the Malin + Goetz shampoo because it’s not 100 percent organic and it’s also not 100 percent chemical,” she says. “It has both, and you really need both, especially if you have a color or anything chemical in your hair. It’s really for any hair type, and it’s not too heavy.”
Malin + Goetz’s Moisturizing Shampoo also receives high praise over at the Cut: “I could tell it was instantly moisturizing, and the touches of neroli and basil had a sophisticated scent that I enjoyed,” reports Jessica Prince Erlich. And Stephanie Louis, the chief executive and operating officer of Stylebox Salon in Prospect Heights, is also a fan of the brand. “We totally agree that Malin + Goetz is rock-on awesome,” she says. “Nearly everything in the line is really, really good.” We heard about the brand when we talked to experts about the best shampoos for dandruff, too. For its effectiveness on all hair types, its balance between organic and nonorganic ingredients, the high praise the brand receives overall, and the shampoo’s appeal to both women and men, we’re calling this one our best all-around.
4. Briogeo Farewell Frizz Smoothing Shampoo
Enjoy the curls you’ve been dreaming of when you use this moisturizing shampoo. A blend of three oils—coconut, argan, and rosehip—seal in moisture, nourish dry curls, and keep frizz at bay for shiny, smooth curls in any weather.
5. Aveeno Kefir Probiotic Blend Shampoo
I’m rarely blown away by shampoos (I have easy hair, so as long as it cleans, it’s good in my book), but this one sort of stopped me in my tracks. Once lathered with water, it has almost a whipped texture that’s so fun to use. The kefir adds tons of softness to my bleached hair, but it feels light and bouncy, not heavy at all. The conditioner has an equally weightless feel, and really seals in the moisture. —B.C.
6. Philip Kingsley Pure Silver Shampoo 250ml
Naturally aged hair has had a resurgence recently, with the world shying away from filters and opting for au naturale. But with grey hair comes great responsibility (that was the quote in Spiderman, right?). As a minimum, it requires a touch more hydration, moisture and nourishment due to the lack of melanin, three things that Philip Kingsley’s innovative shampoo provides.
7. Oribe Shampoo for Moisture and Control
Oribe’s Moisture and Control line was recommended by half of our experts for its superior hydration and control. According to Lorna Pollack, senior stylist at Kinloch Salon, “this intense moisture shampoo attacks dryness and frizz by calming unruly hair, while also helping to eliminate unwanted volume, leaving the hair feeling sleek and controlled.” The highly moisturising formula — which is sulphate-free, as well as colour and keratin-treatment safe — is packed with nourishing amino acids that “tame and soften” hair, “leaving it smooth sleek and under control,” agrees Alyssa Sholl, master stylist at Hairroin Salon and Parlour H, who says this is an excellent pick for pretty much all hair types, including curly, kinky, and thick. Tracy Rasmussen, co-owner of Brooklyn-based Bull in the Heather Salon, also loves Oribe, noting she recommends its Cleansing Crème, which is very similar to the shampoo but gives a slightly deeper cleanse, to clients with dry hair who work out a lot. She calls it her “all-time favourite for dry hair” because it doesn’t strip hair while still leaving it feeling clean.
If you’re not sure how often you should be shampooing in the first place, Amanda Power, the founder of Power Hair BK, offers these general guidelines: “I recommend every other day for fine to medium hair, whereas thick hair could go anywhere between three days to a full week. Coarser, thick hair ranges from five to fourteen days between shampoos. The same rules apply for dry hair — don’t overdo it just because your strands feel super parched.”
8. Renew Coconut Milk Hydrating Shampoo
If you’re looking for a shampoo that makes your hair smell just as good as it feels, say hello to your new go-to. Packed with rich coconut extract, aloe leaf juice, and moisture-attracting glycerin, this sudsy product cleans while enhancing softness and shine.
9. Nourishing Shampoo
If you have fine hair in need of moisture, Linda Licocci, founder of Blade Hair Skin Body in Chicago, recommends this shampoo for dry hair because it boosts hydration without weighing your strands down in a heavy film. “Grape phytoceuticals moisturize and soothe,” she says. It also lathers into a pleasingly creamy foam.
10. Shu Uemura Urban Moisture Shampoo
Shu Uemura Urban Moisture Shampoo is a moisturising daily shampoo packed with antioxidants to protect from environmental aggressors. This shampoo rebalances by cleansing and purifying the hair and scalp while adding an extra boost of hydration. The inclusion of Moringa Extract deeply hydrates; Red Micro-Algae helps repair and protect against free radicals. This shampoo is not only extremely restorative, but it also helps soothe itchy scalps and fight dandruff. Urban Moisture Shampoo works amazingly to reduce frizz and easily define curls. This super-nourishing formula really does smooth things out.
How to choose (and use) the best moisturizing shampoo
Focus on your hair type: Every shampoo is formulated with a hair type and end goal in mind. If your hair is curly, look for a moisturizing shampoo designed for curls (these often omit harsher sulfates). If it’s thin and fine, you’re going to want a lightweight formula that won’t weigh down already-limp locks. If dryness comes from heat styling or coloring, then a damage control product is for you.
Look for hydrators: Look for words like “moisturizing,” “hydrating,” and “nourishing” on the front of the bottle. “Gentle cleansers” is another good phrase to look for, which means that it cleans without stripping. It’s also helpful to keep an eye out for top-notch moisturizers on the ingredients label, like shea butter, jojoba, argan, or coconut oils, glycerin, and dimethicone.
Go for protein: Los Angeles-based celebrity hair stylist Josh Miramontes advises using a protein-based shampoo twice a week. (You can also find a hydrating formula that contains protein as an ingredient, if you don’t want to mess with two washes.)
Dryness and brittleness are often the result of damage, so you also need products that both repair with protein and moisturize. Protein-rich shampoos that are appropriate for dry or brittle hair will say “repair” or “restore” on the label.
Consider washing less: “Try not to wash your hair every day,” says Dr. Kazin. “Do it every other day instead to maintain the natural oils in your hair.” When you do suds up, focus the shampoo on your roots only, which is where most of your pesky excess oils and product build-up live. Let your conditioner get to work on your ends instead.
The best moisturizing shampoo can effectively clean hair while keeping it soft and shiny. Anyone with dry, damaged hair could benefit from a moisturizing shampoo. The key is to make sure the shampoo softens strands well without weighing them down. This list includes a variety of different moisturizing hair shampoos. Some are drug store brand shampoos, while others are more high end, expensive offerings.